What Are You Afraid Of: Marketing Survey Results About Business Owners Going Cyber

>(web business management)
After two weeks of surveying my visitors, I am- How to make their web site to sell on the first
finallymaking an attempt to draw somevisit
conclusions. Reading myvisitors replies to the(direct marketing)
survey questions, I sense onecommon concern in- Lack of time and how to overcome it
one way or another: lack of moneyand lack of(efficient use of time spent online)
profits. One person even said, "help memake- Not enough customers
money first then i'll send you a payment".(finding and selling to a target customer)
Another theme dominating in people's replies is- Lack of money to start a business and
theconfusion about too many details involved inadvertise it
startinga web business. If you already have a- Fear of technology (general Internet knowledge)
web site, youknow what this means. Just step- How to automate some time-consuming tasks
aside for a secondand take a look at your- Making a web site look more professional
business from a newbie'sprospective.Most of the people who filled out the survey are
You had to design a web site, put it online,eitherstay-at-home moms or people with full-time
figureout a way of accepting online payments,jobs whodesperately want to make enough
find out whereand how to advertise, how tomoney with their businessto quit their jobs.
capture your visitors'e-mail address and how toNothing new there, all right. Thewords "fast" and
contact them later to remindabout your products."easy" were mentioned in the repliesquite
The list can go on and on, andif you are not webfrequently which tells me that most people who
savvy, you might find yourselfscratching behindarestarting an online business still don't have a
your ear not knowing where tostart.realisticidea of how much time and energy is
Here are some of the common concerns myinvolved in making ita success.
visitors had:They say, the first million is the hardest. So,
- How to reach target audienceplease,do me a favor: the next time you see a
(creating a flow of target traffic)"make money whileyou sleep" ad, pass it by.
- How to focus their online efforts better