| All humans have a basic need to express | | | | in order to be taken seriously doesn't have to |
| themselves, to show others who we are, what | | | | imply curbing all expressing of individuality. In |
| we believe in, and how we are different. This is | | | | businesses there are many leaders whose |
| what make us individual, special and unique. We | | | | personalities often play a big part in the publics |
| choose to express ourselves differently based on | | | | perception of a company such as Donald Trump |
| our personality. Some people express their | | | | or Richard Branson. |
| creativity and personality through creating art or | | | | Small things such as your businesses card can say |
| music, others have special hobbies that show off | | | | a lot about you. What font is your name written |
| their skills and abilities. Choosing not to make bold | | | | in? What colour paper have you chosen? How big |
| statements is also a way of expressing your | | | | are the letters and where are they placed on the |
| personality. | | | | card? |
| Most common perhaps, is the way we present | | | | Classy, hand written fonts show style and |
| ourselves to the world through clothing and | | | | sophistication. Big, bold letters show a healthy ego |
| appearance. This is why almost all subcultures can | | | | and drive. Rounded and soft letters show |
| be identified and recognised by their chosen way | | | | creativity and an easy going personality. Font is |
| of dressing or why teenagers seem to change | | | | important! |
| fashion ideals all the time in a period of their lives | | | | Colours are important. Simple white paper with |
| when personality is being formed. | | | | black letters, shows unpretentiousness and |
| Individuality is what makes life and people | | | | seriousness. Bright colours and coloured text |
| interesting and exiting! | | | | shows something else entirely. Is the letters |
| It is also what makes people trust you. When we | | | | written in all capitals? Is the company logo big and |
| express our individuality, we show people that we | | | | dominant or subtle? |
| have nothing to hide and that what you see is | | | | There are many ways of expressing you own or |
| what you get. | | | | your companies individuality on your businesses |
| Most people though, do not have the opportunity | | | | card. As such, it is a good idea to think about |
| to express themselves as freely as they may like | | | | what you are trying to communicate to your |
| to because they have certain obligations. Generally | | | | target audience. After all, when your clients or |
| this means work responsibilities. After all some | | | | people you meet look at your business card they |
| jobs do not lend themselves to outrageous | | | | are going to associate that with you and your |
| dressing or bold statements of individuality. | | | | company. Therefore you need to ensure that it |
| Customers would be somewhat concerned if their | | | | makes a good impression and portrays the |
| accountant or bank representative decided to | | | | correct façade. |
| show up for work in flip flops and shorts even if | | | | Custom businesses card printing is available many |
| they were passionate surfers in their free time. In | | | | places online. Many online business printing services |
| many ways society 'pigeon holes', or attempts to, | | | | offer customised solutions that you can choose |
| in order to enable us to not only conform but be | | | | from or work from your own design. The quality |
| instantly recognisable to others. | | | | of is usually high, delivery times fast and prices |
| But conforming to certain ideals and stereotypes | | | | very competitive. |