| The concept of Sonic Drive In Restaurants stands | | | | Franchise Terms |
| apart with a difference in experience of service | | | | Sonic is very particular about ensuring success of |
| the busy customers would love to enjoy. It is | | | | all of its units wherever it may be. That is the |
| service poles apart from the customary belief | | | | reason for company's firm stand about an |
| that every customer wants to sit in cozy | | | | experience in running restaurants. If an interested |
| restaurants waiting for the order to be served. | | | | franchisee does not have such an experience, |
| Sonic simply offers a break away from the belief | | | | there must be an operating equity partner. |
| and values convenience of the customers. Many | | | | There is involvement of investment in equipment, |
| would want to finish off eating without alighting | | | | inventory, startup expenses, staffing and the |
| from their cars. | | | | franchise fee. As such, the liquid cash requirement |
| It is a huge convenience for the customers' | | | | is pegged at $1,000,000 with equal figure as the |
| craving for time to order in a drive-through line | | | | net worth of the individual entrepreneurs. With |
| without a need to park the car and walk in. The | | | | these parameters of qualification, a franchise |
| Drive In Restaurants of Sonic have shades to | | | | should be prepared for a total capital outlay of |
| stay under and enjoy their quick served hot and | | | | $710,000 to $3 million. The figures of investment |
| fresh meals. | | | | are for setting up traditional Drive In restaurants. |
| A Successful Concept | | | | However, the investments are much on the lower |
| The unprecedented growth of franchisees has | | | | side for non-traditional places like mall food courts, |
| proven the success of today's customers. It is | | | | campus dining facilities, airports, hospital food |
| the unique value for their time to spend in doing | | | | courts and alike public places. |
| something better than waiting for orders to be | | | | The franchise fee charged is $45,000 for a |
| served in fanciful time consuming formal ways. | | | | renewable agreement for 20 years, plus an |
| The franchisees having got convinced with this | | | | extension of 10 years. They charge normal |
| concept, work with mental attitude attuned to the | | | | royalty fees between 4 to 5 percent, plus 5.9 |
| convenience of customers. There are a number | | | | percent towards advertisement. |
| of successful franchisees of Sonic Drive In | | | | Support Extended To The Franchises |
| restaurants since the time, the company started | | | | The corporate management of Sonic Drive In |
| selling out franchises in 1959. It is the great | | | | Restaurants believes in comprehensive training of |
| success earned out of serving everyday known | | | | the franchises. They provide a 12-week training |
| hamburgers and fries in the cars ordered from | | | | program comprising of 8 weeks for restaurant |
| intercom. | | | | training and 3 weeks allocated to the store |
| Expansion For Franchise Base | | | | openings process. In the remaining one week, |
| Sonic Drive In Restaurants shows a consistent | | | | the training covers all aspects of general |
| growth over the years adding about 500 | | | | management skills and business development. |
| franchises in just 3 years, from 2,493 in 2006 to | | | | The company offers regional and national cable |
| 3,055 in 2009. They have now geared themselves | | | | advertising. Exclusive ad and promotional supports |
| up for opening up new franchises in about 30 | | | | come from specially designed radio and TV |
| states in the United States. The open offer | | | | commercials, and promotional coupons for |
| includes franchising for exclusive territories. | | | | individual franchise. |