| Raksha Bandhan is approaching fast. It's | | | | new collection of Rakhis launched this year on |
| celebrated on Shravan Purnima (full moon night) in | | | | various online and offline stores include Zardoshi |
| month of August every year and is due on 24th | | | | Rakhi, Sandalwood Rakhi, Pearl Rakhi, Silver Rakhi, |
| of August this year. This festival is celebrated | | | | Golden Rakhi, Designer Rakhi, Bracelet, Rudraksha, |
| almost all over India by people of all races and | | | | Dimond Rakhi, and some special designs of Rakhis |
| generations. The ritual has it that sisters tie a | | | | for kids such as cartoon Rakhis. The |
| Rakhi thread on brothers' wrist and brother | | | | manufacturers have even launched special Rakhi |
| promises her of life long security and safety from | | | | sets for couple, for those who want to send |
| all ills and evils. With the changing time, the way | | | | Rakhis for Bhaiya and Bhabhis to India, can buy |
| with which the festival was celebrated in earlier | | | | Lumba Rakhi for Bhabhi or buy special Rakhi sets |
| years has also changed now. It still possess the | | | | designed for couples. |
| same ethics but with a developed form of | | | | A large part of India population lives abroad. They |
| festivity, celebration, and enjoyment. Generally it | | | | are closely related to the traditions and rituals |
| is a holiday in India and the most awaited day for | | | | here and do wish to celebrate with equal elegance |
| family get together. Sisters visit their brothers or | | | | and significance, regardless of distance they are |
| brothers visit their sisters and they all sit | | | | set at. On Raksha Bandhan, sisters send Rakhis to |
| together, in presence of senior members of the | | | | India for brothers, and brothers send Rakhi gifts |
| family, perform the ritual and then enjoy the time | | | | to India for sisters. In past, when internet had not |
| with fun and frolic. Children love this celebration | | | | developed this much, it was very difficult for |
| most as they get new apparels, toys and a lot of | | | | these non resident Indians to send Rakhis to India, |
| sweets and chocolates to eat. Now, there are | | | | but now it has become as easy as click of their |
| special Rakhis for Kids which pleases them most | | | | mouse. There are many online Rakhi stores which |
| on the occasion. | | | | accept online orders to send Rakhis to India. |
| The Rakhi makers all over India have developed | | | | These sites are also offering all available varieties |
| their senses to what consumers would love to | | | | of Rakhis, including special Rakhis for Kids to India. |
| buy and are accordingly designing their Rakhis. The | | | | |