| If you want to succeed at running a computer | | | | attraction activities. |
| repair business, you need to focus on business | | | | 3. Stay Away from Most Channel Programs. |
| development and attracting great clients. There | | | | When you are running a computer repair business |
| are lots of things that can get you off track, but | | | | for small companies, don't get seduced by an |
| if you watch out for them, you will be able to | | | | aggressive sales person twisting your arm to join |
| concentrate on what matters most. | | | | a channel program. You also can’t get |
| Remember when you are starting out in the | | | | drawn in by technology gadgets that don’t fill |
| computer repair business, you are not strictly in | | | | an immediate need with your paying clients. |
| the technology business. Technology is certainly | | | | When you spend money on these things, you |
| a big part of your business, but in the early | | | | take precious resources away from business |
| stages especially you need to be focusing on | | | | development and building your client list. |
| building relationships and acquiring clients. You | | | | 4. Avoid Freebie-Mooching Sessions Disguised as |
| can’t let other activities or time wasters | | | | Sales Calls. When you go out on a sales call, make |
| distract you from your business development | | | | sure you are not there for endless hours of brain |
| goals. | | | | picking that goes nowhere. Running a computer |
| These 5 tips can help you with running a | | | | repair business successfully means knowing |
| computer repair business so your client growth | | | | exactly which kinds of prospects to focus on at |
| and business growth goals don't get derailed or | | | | all times. This way you can drive your lead |
| sidetracked. | | | | qualification process and contribute to long-term |
| 1. Avoid Spending Too Much Time on Technology | | | | business development. |
| Training. Especially when you are working with | | | | 5. Network in a Smart Way. Know which kinds of |
| small businesses, you are probably six to 18 | | | | prospects you should be talking to at networking |
| months ahead of what small businesses in your | | | | events. Find out what they do, what their |
| area need. Because small businesses are late | | | | company is like, whether or not they have and |
| adopters, you can afford to slack a little on | | | | use computers, and how many computers they |
| technology training in the beginning while you work | | | | have. These are the four key questions that |
| on building relationships with potential clients. To | | | | can help you determine very quickly whether |
| fill in any skills gaps, look to recruit competent | | | | you’re talking to someone that has a future |
| subcontractors. | | | | as your prospective client, or whether you are |
| 2. Don’t Spend Too Much Time Reading | | | | completely wasting your time. |
| Computer Magazines. If you’re like most new | | | | In this article, we introduced 5 tips to help you |
| consultants, you probably spend several hours per | | | | focus on critical business development tasks and |
| month in this reading black hole. Instead, | | | | client attraction while you are running a computer |
| consider reallocating this wasted time toward | | | | repair business. |
| more productive business development and client | | | | |