Run the Business / Change the Business - Dual Perspective Proves Key to Success

Change management is a lot like artificial heartstatus on actions to fix customer upsets,
transplant surgery: A crucial surgical objectivemanufacturing breakdowns, etc.) In the afternoon
during the implantation of an artificial heart is tothey might focus only on change-the-business
keep the patient alive while the surgery is goingissues - like our Process Management
on. Not exactly a minor detail!implementation (e.g., who are the next managers
Actually, keeping the patient alive turns out to beto receive training, what is the progress on the
a pretty complicated process; it requires verypilot project in each department, how far along is
special machinery that has been developed andthe task force that is mapping core processes,
tested over many years. In fact, there may behow far along is HR in designing an incentive
more patents on the stay-alive-during-surgerycompensation system that supports Process
technology than on the artificial heart itself!Management, etc.).
When we implement change, we use two kindsThe regular practice of the two executive
of technology as well; in this case the firstmeetings each Monday becomes a rudimentary
technology is the body of knowledge - or"management system" that provides focus and
expertise - associated with the change, which isbalance to both running and changing the business.
analogous to the artificial heart. Let's assume thatThis simple but powerful idea can be extremely
the change in which we are interested invaluable to organizations trying to implement
implementing is Process Management. In thischange because it moves their thinking from an
example, we would need the Processunconscious "change the business OR run the
Management body of knowledge which we arebusiness" to a conscious "change the business
implementing (implanting) in the organizationAND run the business."
(patient).It takes heroic leadership to maintain this duality.
The second technology is analogous to theDaily temptation lurks everywhere...
surgical procedure. It is our Change Management* "Let's cancel the afternoon meeting; we don't
system. And like our surgical procedure, it has theneed it. We had a good change-the-business
dual objectives of changing the businesssession two weeks ago."
(implanting the heart) and running the business* "We really need the time this Monday afternoon
(keeping the patient alive during the procedure).to get to the details of the current customer
No change initiative (like Process Management)problem in the southern region."
occurs in a vacuum. The initiative must necessarilyJust as a heart patient makes a heroic decision to
go on while the organization is "staying alive,"permit the implanting of an artificial heart, we
doing its "day job" of producing products, servingneed executive leadership at the very top making
customers, collecting monies, and so on... in orderthe heroic decisions the organization needs to
to make a profit for share/stakeholders.stay the course of organizational change.
While in most cases there will be a number ofSenior executives must make the decision to lead
moving parts to a full-blown run-the-business /a fully-committed change effort, providing the
change-the-business system, simple examples dopersonal "in front of the troops" presence and
exist. Imagine a senior executive team thatdirection, to provide the needed resources and
meets every Monday. They might use theorganizational time... while continuing to run the
morning session to focus only on run-the-businessbusiness on a daily basis in order to meet or
issues (e.g., progress toward financial targets,exceed the year's business goals.