| As a small business owner, you probably print. | | | | are not required. Changes can be done on a short |
| Whether it is flyers, posters, catalogs, booklets or | | | | notice, using advanced software technology. |
| postcards for the holidays – you need high | | | | Digital Printing can also incorporate VDP or |
| quality, cost efficient, quick prints. Someday or | | | | Variable Data Printing which means that every |
| another, you will face the question whether to | | | | print can be modified and personalized according |
| choose Offset or Digital printing. | | | | to the changing need. It allows the printing |
| Offset Printing is the most common printing | | | | company to produce industrial amounts of letters |
| technique. Even the newspapers you read are | | | | with different names on each and every one of |
| printed using the offset printing method, because | | | | them. |
| offset printing can efficiently answer commercial | | | | - Pros: Good for low quantities and short |
| printing and massive high volume quantities. The | | | | turnaround time. Every print will look exactly the |
| motto of offset printing is “the more you | | | | same and you can print variable text which is |
| print, the less you pay!” | | | | great for direct mail, letters, bills and marketing |
| How does it work? In offset printing, the desired | | | | with a personal twist. |
| inked image is transferred, (hence | | | | - Cons: Only one color scheme. No unique inks are |
| “offset”) from a plate, onto a rubber | | | | available while in offset printing you can choose |
| blanket, and eventually to the printing surface. | | | | between overgloss, fluorescent, and metallic |
| This process delivers high image quality, and allows | | | | colors. |
| producing clean colorful prints. | | | | As you can see, your choice depends on varying |
| - Pros: Offset printing can provide your business a | | | | factors. When you need a work done quickly and |
| cost efficient solution to mass printing. When | | | | in small quantities, you’ll probably go with |
| choosing offset printing, you will enjoy cost | | | | Digital Printing. If you need larger quantities in high |
| efficient production because offset printing was | | | | quality, you’ll probably choose offset printing. |
| and still is the cheapest method to create | | | | Remember that both offset and digital printing |
| massive quantities, and achieve high quality | | | | have advantages and disadvantages and every |
| standards. | | | | printing project can benefit from one or the other. |
| - Cons: Longer turnaround time and printing is less | | | | If you’re not sure which printing method is |
| consistent which means that the final results may | | | | right for you, let our professional Poster Printers |
| appear different from one another. Offset prints | | | | staff assist you on your next poster printing |
| must also dry before handling. | | | | project. They will do a great job on your full color |
| Digital printing can answer all of your short print | | | | posters and photo poster printing. In fact they will |
| runs, or large format printing needs using the | | | | guide you in choosing the right method of printing, |
| latest eye popping colors. Digital printing | | | | since there are times when it is more cost |
| reproduces digital images on a surface of your | | | | effective to print your poster digitally and there |
| choice. Dozens of materials are also available. | | | | are times when it is cheaper to print it by offset |
| Digital Printing, unlike off-set printing, offers the | | | | printing. |
| customer more flexibility because printing plates | | | | |