| Once you have designed a good leaflet you need | | | | being delivered to and a lot of consumers do not |
| to get it out there to people. There are a few | | | | read free papers. Adding to this leaflet inserts |
| ways to do it depending on your budget, the | | | | from free papers are more likely to end up in the |
| response rate required and demographics. | | | | bin without being read. This is mainly due to the |
| The first three types of distribution are direct | | | | number of leaflets given with the free newspaper. |
| marketing solutions. These involve leaflets being | | | | On windscreens |
| delivered by a reliable leaflet distributor directly to | | | | This method can be cost effective and you will |
| a customers home. | | | | be able to distribute leaflets to a large number of |
| Solus distribution | | | | people very quickly. But most car owners do not |
| This is when a single leaflet is delivered without | | | | like to see leaflets placed on their cars and there |
| any other leaflets. This is by far the best form of | | | | is also the possibility windscreen wipers could be |
| direct marketing using leaflets as you can drive a | | | | damaged as a result of placing the leaflet there. |
| highly targeted campaign to the specific | | | | Hand out leaflets in the street to the general |
| demographics that you require. The response | | | | public. |
| rates for these leaflet delivery campaigns is the | | | | This is a great way to distribute leaflets as you |
| highest compared to other direct mail methods. | | | | can distribute leaflets to large number very quickly |
| Shared distribution or share plan | | | | and the general public will look at the leaflet more |
| This is the most popular and probably one of the | | | | than once, usually once they are handed the |
| most cost effective leaflet distribution methods. | | | | leaflet and later when they arrive home. This type |
| Three or four non-competing leaflets are usually | | | | of distribution is good for campaigns that do not |
| delivered together. This method is usually targeted | | | | need to be targeted but can be more expensive |
| to post code levels and returns excellent results, | | | | than other distribution methods. |
| although it has a lower response rate than Solus | | | | There are also other methods of leaflet |
| distribution. | | | | distribution including leaving leaflets in public places |
| Selected distribution | | | | such as cafes, shops and cinemas with the |
| This is a more targeted form of leaflet distribution | | | | permission of the owners |
| to a consumers home as using social economic | | | | Left in public places such as cafes, shops and |
| information for that area you can target specific | | | | cinemas with the permission of the owner, this |
| consumers in any demographic, this can give back | | | | could work if you choose places relevant to your |
| excellent results but larger amounts of leaflets can | | | | chosen market but there is not any control over |
| take time to be delivered due to leaflets being | | | | exactly who gets the leaflets who if anyone will |
| targeted to specific types of demographics. Not | | | | pick up the leaflets. |
| allleaflet distribution companies offer this type of | | | | All the leaflet distribution methods discussed will |
| service. This is especially good for testing a | | | | provide varying levels of responses from |
| product or service in a specific area. | | | | consumers. But before all leaflets are delivered, |
| With magazines and newspapers | | | | make sure you have a well designed leaflet to get |
| This is a very reliable form of distribution as you | | | | the message across that you want. You must be |
| are using an existing network to get you leaflets | | | | clear in your marketing strategy from the |
| distributed and can be very cost effective when | | | | beginning, if not your response rates will be a lot |
| compared to shared or Solus distribution. However | | | | lower than you expect. |
| you are relying on the areas the newspapers are | | | | |