| “A bar of iron costs $5, made into | | | | charged $25 an hour. I shudder every time I think |
| horseshoes its worth is $12, made into needles its | | | | about how little I thought of myself. Talk about |
| worth is $3500, made into balance springs for | | | | shooting yourself in the foot. |
| watches, its worth is $300,000. Your own value is | | | | 2) When I first started my business I treated it |
| determined also by what you are able to make | | | | as a hobby, not a bonafide business. I would put |
| of yourself.” - Wayne Dyer | | | | someone else’s needs ahead of my own in a |
| How much do you think you are you worth? How | | | | heart beat. It wasn’t until I started treating |
| much success do you think you deserve? Are | | | | my business like a business, that my business |
| you worth a $5 bar of iron or a $300,000 balance | | | | became a business. |
| spring for a fine watch? You are what you make | | | | 3) Again, when I started my coaching business, it |
| of yourself. Herein lies the problem. We allow | | | | was suggested that I use my given name, |
| others to determine our self-worth and how | | | | Beverly, because it sounded more professional |
| much success we should or should not have. If | | | | than Cookie. And of course, believing others knew |
| we don’t put a high value on our own | | | | more than I did, I acquiesced. After about a year, |
| self-worth, do you think anyone else will? | | | | I was having a major identity crisis with the name |
| One of my first coaches and mentors used to tell | | | | thing. I had been nicknamed “Cookie” since |
| me that everything I wanted to know about | | | | birth and that’s all anyone had ever called me |
| success and finding my way home (finding | | | | and I liked it. I decided to risk not being liked. |
| myself), could be learned from the movie, | | | | Hence, Success Source was born, featuring yours |
| “The Wizard of Oz.” At the time I | | | | truly, Cookie Tuminello, Success Coach. |
| didn’t get it. Oh sure, I knew the story of | | | | Are you beginning to see how easily we can sell |
| Dorothy and The Wizard of Oz, but not in the | | | | ourselves short? |
| sense that he was talking about. You have to | | | | Now, here are three examples of what it means |
| realize I was pretty clueless and unconscious in | | | | to value yourself as a finely tuned Rolex watch. |
| those days. So clueless in fact that when my | | | | 1) I now value myself and the value of the |
| coach asked me to stop and check in with | | | | service I provide for my clients. The service I |
| myself, I thought he meant the hotel we were | | | | provide makes a difference in their lives. I now |
| staying at for the seminar he was giving. Like | | | | set my fees and stand proudly when I present |
| Dorothy, it took me a while to get the big | | | | them. No more shuddering for me. |
| “IT.” | | | | 2) I now choose the clients I work with, and the |
| The “Big IT” for me was finally waking up | | | | hours that I am available to serve them. My |
| and realizing that I had everything I needed to be | | | | clients respect the fact that I am a professional |
| successful right inside of me. I just needed to | | | | which in turn teaches them to value themselves. |
| learn what the right tools were that would allow | | | | 3) I now experience more productivity, more |
| me to unlock my inner answers. | | | | profit, and more power in my business than ever |
| The second “Big IT” was realizing that I | | | | before. Not to mention I now have more success |
| had choices. I did not have to settle for becoming | | | | with a lot less stress. |
| a horseshoe when I could be a spring for a Rolex | | | | Are you beginning to see the difference? |
| watch. | | | | Then you need to ask yourself this question: Are |
| Your self-worth and your success is defined and | | | | you a $5 bar of iron or a $300,000 balance spring |
| determined by YOU. It is an extension of who | | | | for a fine watch? And if you have trouble figuring |
| you are. You have to own it before you can sell it | | | | it out, take out a pen and paper and make a list |
| to someone else. | | | | of what’s working and what’s not |
| Here are three examples of what happens when | | | | working in your business. Take action to eliminate |
| you value yourself as a $5 bar of iron. | | | | that which is making you feel like a bar of iron. |
| 1) When I first hung out my coaching shingle, I | | | | Remember your ultimate success starts and ends |
| agonized over how much to charge. I was so | | | | with you. |
| worried about attracting clients that I only | | | | |