Guangzhou, China 30% of the U.S. joint Sony cut prices 32

Home Network Newsto far cry.
HCState officials said the U.S. retail store sales, in
:fact, after the National Day started a joint
It is understood that, in the year-end sales battle,venture product ready to make trouble, "the
Gome a Sony 32 inch LCD actually fell belowNational Day to now, the joint venture products
3,000 yuan, only 2,999 yuan. It can be seenhave been dropping their prices several times,"
TVbut the large changes such as Sony, still is the
Between joint ventures and domestic products infirst times. In this regard, there are industry
the price war has created a tense situation in thepeople of that
silence.The one hand, as the economy rebounds, the
With the end of the year preparing for theadjustment of their own joint venture brands are
wedding and move the public's increased newbasically complete.
home, New Year's Day during the traditionalSecond, promising a huge consumer market
marriage used appliances?? TV as consumers buypotential in China. After several years of market
the product, the major flat panel TVcultivation and development of flat panel TVs in
manufacturers have also launched at the end ofChina has now entered popular acceleration period.
major home appliances none other activities. UnlikeFlat-panel TV demand in 2008 1220 million year,
in the past, this year's price cuts "pioneer" into ademand will reach 22 million this year? 25 million
joint venture brand. Recently, the United Statesunits. Especially the financial crisis, Japan and South
from the country side was informed that SonyKorea and other countries in Europe and America
has always considered itself too high-end priceTV sales declined, while the flat panel TV sales in
wars.China but all the way up. Nuggets in the Chinese
The first joint venture of Sony high-end goodsmarket has become the consensus of foreign TV.
price adjustment cheap way to goFinally, the face of the upcoming Spring Festival,
"Sony 32-inch LCD, 2,999 yuan," a few days ago,traditional Chinese marriage peak
Guangzhou, China played the U.S. in various homeAppliances to the countryside
appliances such as shopping malls, Trade-in products on the benefits the country
Advertisementwill be expanded;
. At present, the market price of roughly 32-inchBy external pressure, a joint venture under the
liquid crystal element in between 2400-4900, tobanner of lower prices of goods the first play to
industry sources, always focus on "brand value"regain lost market share. As a joint product of
Sony is now suddenly down "value", this should bethe wind vane?? Sony's price cut, from the joint
to regain lost market share.venture is bound to bring the collective product
Financerange diving.
Crisis, a joint venture self-adjustment of flat-panelMade fear a price war dropping lower and lower
TV manufacturers, market share, a slightimplementation check
retraction. At the same time, domestic brands areStep by step approach to face joint venture
cost-effective control of the upstream case, thebrands, domestic brands should do about it?
side of the "price war", while the state hasIn 2006, "11" golden weeks ago, relying on the
launched the "price advantage of domestic flat-panel TV market
Energyshare had the upper hand. From 2006, "11" began
Product subsidies "and" TM "policy, rural 34 colorto
TV market 30 billion gold content, much will beSamsung
made color TV brands to himself, virtually,, Sharp, Sony and other foreign brands
domestic brands for the financial crisis of itsrepresented by open price war and focus on
absolute advantage. market share of almost drawpromotion during the Golden Week, "an instant
a joint venture brand.price reduction," to snatch the market, attack
From GOMEsucceeded. During the Spring Festival in 2008,
SellGuangzhou, domestic color TV market share of
Data show, a joint venture TV market sharethe market fell to 2 percent. In the same year on
decline this year, probably around 60%, with theMay 1 Golden Week, appliance stores in
last joint TV up to 90% market share comparedGuangzhou won the top five were foreign brands.