| Customer Care as a practice. | | | | me. They were cheap but I opted to join more |
| Customer care is the consistent and unique way | | | | expensive restaurants whose hygiene and general |
| of understanding the needs of the customers in a | | | | cleanliness was good. The moment I visited my |
| business environment. The needs of different | | | | old "home" I would first ask them to come and |
| customers can be understood through taking time | | | | remove the dust from where I was going to sit. |
| in studying their tastes and preferences. This | | | | "Is it my responsibility?" I asked myself. To make |
| means that you find out what they want, why | | | | matters worse the person in charge would take |
| they want it, provide it without hesitation and be | | | | ages to come and clean and in most cases I |
| consistent. | | | | cleaned it myself. |
| Consistency | | | | Multiplier effect |
| In here, being consistent means that you keep | | | | Many times businesses do not mind about the role |
| doing what you do best in order to keep up your | | | | their customers mainly the old ones play in |
| game. Consistency calls for quality in the sense | | | | promoting their premises. This they do without |
| that it should be the first thing on the agenda of | | | | pay and without appreciation. The old customers |
| any customer care manager whichever business | | | | always recommend your business premise to |
| big or small one is dealing in. quality is paramount | | | | people who have never come their and even to |
| because it is the number one component of your | | | | those who have never come to the place. Some |
| business that will keep your customers away | | | | times they come with them something which |
| from your competitors in favor of your business. | | | | means that you will know and take note; but |
| Small things matter | | | | other times the customers that were |
| Customer care also relates to the image of the | | | | recommended by the old ones come alone and |
| organization/company. This means that whatever | | | | you might not know the role the old customer |
| you do in relation to your customers should be | | | | played. Some business owners are obsessed |
| well thought of; being careful is paramount in that | | | | with attracting new customers at the expense of |
| it may play a role in the decision of the | | | | retaining old ones. It should be noted that there is |
| customer that is whether s/he comes back to | | | | a reason why this one customer has frequented |
| your premises or not. This applies to both the | | | | your premises for years. This means that there is |
| new customer and the old customer (attraction | | | | something unique about your customer care skills |
| and retention). Both of them are unique scenarios. | | | | and the quality of your service. When you receive |
| The new customer has come to your premises | | | | a new customer that does not mean that you |
| because probably s/he was convinced by the old | | | | should take the old one for granted just because |
| customer. There is a possibility that s/he has | | | | you think s/he will surely come back. What many |
| come to find out and see whether these | | | | business owners do not know is that if the old |
| premises live up to the standards of what s/he | | | | customer is "mistreated" he might discourage a |
| was told and just maybe the presence or | | | | hundred customers from coming to your business. |
| absence of these standards will act as key | | | | This he or she would do even if it is not him who |
| determinants of whether the customer will make | | | | was going to spend. That means that your |
| the premise a new "home" or not; there is also a | | | | image as a business is at stake. |
| possibility that s/he might have came to your | | | | Internal customers in relation to the external |
| premises because the others are doing badly in | | | | customers |
| some customer care components. The danger is | | | | Different departments deal with each other within |
| that you the owner of the business may not | | | | a company/ organization and that is why we talk |
| know why this new customer has opted for your | | | | about the internal customer. Politeness, good |
| premise. This means that you have to give a | | | | relationships among internal customers are |
| very admirable first impression so that this | | | | essential if one is to create and maintain a good |
| customer can come back or even bring more | | | | image outside. This is so because if there is a bad |
| people with him/her. | | | | relationship inside then it will affect the outside |
| Personal hygiene and general cleanliness. | | | | customer and the image of the company |
| I changed the restaurants several times not | | | | adversely and hence business will be lost. |
| because they are expensive or workers were | | | | In conclusion there is a lot about customer care |
| rude to me as a customer but because they | | | | that we shall unearth together but for now taking |
| were "dirty". The waiters and waitresses look | | | | all the above into consideration without exception |
| "horrible" and this always drove my mind towards | | | | will surely help you in creating a strong and |
| the kind of food and drinks they were to serve | | | | sustainable customer base. |