| These days, it's hard to walk down the street | | | | business. |
| without seeing some sort of news headline or | | | | This is the perfect way for you to update and |
| hearing about the latest story. With instant | | | | inform your visitors about your market, while also |
| messaging, internet on our phones, and simply | | | | showing that you are knowledgeable about your |
| talking to our friends, we are constantly | | | | chosen business. Try talking about new findings in |
| bombarded with the latest updates. However, | | | | your market, for example, if you are selling |
| when it comes to your website, you need to act | | | | nutritional products. Think about ways to give |
| in the same way. Though you might not be able | | | | your site visitors something that they might not |
| to report on anything catastrophic on your | | | | have learned on their own. |
| website, in order to be memorable, you do need | | | | Daily Blogging is a Fun Avenue |
| to start looking at ways to keep your customers | | | | Of course, if your business is a little less formal, |
| informed. | | | | you might want to opt for a business blog. This |
| Mailing Lists Do Work | | | | can be from the point of view of yourself or |
| Though many websites have eschewed the use | | | | perhaps a fictional worker in your company. By |
| of mailing lists to inform their customers, when | | | | simply talking about the latest news and what it |
| done right, these are highly effective reminders | | | | means for the site visitor, you can create a |
| for customers. The key to doing these mailing | | | | modern dialogue that allows you to show your |
| lists well is to get the mailing lists on your own - | | | | casual side, while still being informative. |
| don't buy them from marketing groups. While it's | | | | You can also talk about loyal customers or about |
| true you will get longer lists from the marketing | | | | new innovations to products that are in the |
| groups, you might also be getting a lot of | | | | works. |
| negative feedback from people who didn't want | | | | Try Sending Out a Press Release |
| to receive your information in the first place. | | | | If all else fails, the press release is still the best |
| On your website, create a way for interested | | | | way to rest the maximum amount of potential |
| visitors to sign up for a weekly email from you. | | | | visitors that want to see your site. However, |
| All they should need to do is to give you their | | | | since these releases are generally send to a larger |
| email address and their first name and they can | | | | audience, it's harder to target the customers you |
| find out what's new with your site each week. | | | | really want to target. If you can, you might want |
| This email shouldn't be a sales letter, but more of | | | | to try to submit the press release to publications |
| a note about what's going on and what people | | | | that your target audience will be looking at as well |
| might want to stop by your site to see.eZines are | | | | as posting it on your website to help spread the |
| Still Going Out to Customers | | | | word about a new product or service. |
| To extend on the idea of a mass email list, you | | | | When it comes to informing your customers, you |
| might want to look into making a magazine for | | | | need to make sure you explore as many |
| your mailing list, or an ezine. This piece of | | | | possibilities for doing this as possible. While you |
| information should be longer than your weekly | | | | don't want to be the only thing on your |
| email, but it should also contain some sales | | | | customer's mind, you do want to be one fo the |
| language about things that are coming up for your | | | | top ten. |