| Ring tone related activities, like browsing the net | | | | Hundreds of websites providing caller tones |
| for the choicest ringtones, downloading them and | | | | mushroomed overnight. Competition among these |
| personalizing them in the hand set has reached | | | | sites to attract the interest of the customer |
| frenzied levels these days. The present day caller | | | | brought about many welcome innovations in this |
| tones come in various types. | | | | field. |
| Capabilities of hand sets have also vastly | | | | The advent of new ringtone providing sites drove |
| improved. Most hand sets available these days | | | | the interest levels of the discerning buyer to even |
| have the latest sound technology products like | | | | higher levels. This resulted in more incomes |
| MP3 or MP4 player and stereophonic speakers | | | | generated for the businesses. Seeing the trend, |
| embedded in them. This gives the cell phone the | | | | many top end music track companies like MTV |
| utility of a music player too and lends it the ability | | | | also joined action by offering their latest tracks as |
| to play the latest true tones made in MP3 or | | | | phone melodies, directly to the customers through |
| other superior formats. | | | | telecom service providers. Here, not only the |
| Human beings differ vastly in their personality, | | | | music track industry, but players in telecom |
| choices and dislikes. The new age tones also vary | | | | industry are also the beneficiaries. |
| greatly. There are tones to cater to any kind of | | | | A practice seen these days is that melodies |
| people in the globe. Being real music, these tones | | | | based on the latest tracks are put out in the |
| also acts the same way music does to one`s | | | | market for sale even before the track itself sees |
| moods. For people with fickle minds and frayed | | | | the limelight. This is a glaring testimony to the |
| tempers, there are the soothing melodies and | | | | importance attached to ringtones these days in |
| country music, for the action oriented, the rock | | | | driving up sales volumes and thereby incomes too. |
| and roll types of tones, for the zealously religious, | | | | Cell phone manufacturers are also not sitting idle. |
| there are the religious and gospel melodies, for | | | | After watching from the sidelines for some time, |
| the lover of nature, there are the natural sound | | | | they have joined action by offering many latest |
| recordings - there is anything and everything for a | | | | caller tones already recorded into the hand set at |
| discerning enthusiast. People can even shock | | | | the time of manufacture itself. |
| others with mischievous caller tones. | | | | It has been estimated that the incomes and profit |
| The variety and novelty offered to the customer | | | | generated by the ringtone industry is at par with |
| resulted in the imagination of the customer taking | | | | that of the entire hand set industry. In addition, |
| off on a fast lane. Downloading ringtones and | | | | the business in ringtone customizing software has |
| related software gathered frenetic speed with | | | | also seen a giant leap in terms of volumes. The |
| people flocking to cyber cafes and personal | | | | future picture seems to be rosy for not only the |
| computers to acquire the latest tones. Internet | | | | ringtone sellers, but for the caller tone software |
| service providers are seeing added incomes due | | | | industry, music track industry, the hand set |
| to heavier traffic in their lines. | | | | industry, the telecom industry and, at the top of |
| The added volumes resulted in the spawning of a | | | | the line, the customer himself. |
| billion dollar industry-the ring tone service. | | | | |