Enter The Dragons' Den For Theo Paphitis & Deborah Meaden's Profile & Business Growth Secrets

Make no mistake, business is war, and the veryTheo Paphitis is a very popular member of The
best way to approach business war is by studyingDD TV series. Over 22,000 people search for the
the teachings of Sun Tzu the ancient Chinesename Theo Paphitis every month, and a further
military strategist. Since he first published his22,000 search for the key phrase Paphitis Theo
strategies in the sixth century BC countlesson Google. Although Google is the largest search
military, political and corporate leaders haveengine in the world, it is only one of many search
implemented his strategies.engines like Yahoo, MSN-Bing, Ask, AOL and
From a contemporary perspective the Dragons'many others.
Den TV series gives us an insight into how savvyDeborah Meaden Art Of War Business Strategy
business investors like Theo Paphitis &#1: Your Philosophy Matters
Deborah Meaden either consciously, or subGhandi said, "be the change you wish to see in
consciously implement Sun Tzu's Art of Warthe world." Deborah Meaden is the only female
strategies.member of the DD TV team. She is a successful
Picture the scene. The premise of Dragons Denbusiness woman with a vast array of personal
TV is to provide a face to face interactivebusiness growth secrets. A woman who has
platform between aspiring business entrepreneurs,masterfully transferred her own creed and life
and high net worth individuals known as Thephilosophy into a formidable business empire and
Dragons. In the new series of Dragon's Den 2010business investment portfolio.
this includes the well known Dragons like TheoEvery one presenting before Deborah Meaden on
Paphitis, Deborah Meaden, Duncan Bannatyne,the DD TV show should understand her belief
James Caan and Peter Jones.that your philosophy matters. Understand this and
The entrepreneurs have to deliver their businessyou will establish good rapport with Deborah
pitch for investment to the Dragons. The rule isMeaden. Part of the synergy between Theo
they have to secure all the investment from onePaphitis and Deborah Meaden stems from this
or more of the Dragons, or they leave the pitchmutual understanding of company philosophy and
empty handed.corporate values.
This is a real David and Goliath encounter. InDeborah Meaden Art Of War Business Strategy
military terms this is akin to Lichtenstein invading#2: Act Fast
China. The Dragons have years and years of hardAs a Master Marketeer on the Dragons' Den,
core business skills and acumen, whereas most ofDeborah Meaden appears to follow Sun Tzu's
those pitching for the Dragons money arestrategy of acting fast. She is quoted as stating
unskilled novices trying to get their foot on theher best advice to aspiring business entrepreneurs
first rung of the business ladder.is to, "stop thinking about it, and do it."
Although Theo Paphitis and Deborah Meaden hailThis reinforces Sun Tzu's belief that damage to
from different backgrounds, Theo Paphitis ismoral and resources are caused by protracted
considered the Dragons Den TV retail expert,campaigns. As an expert in marketing, Deborah
while Deborah Meaden is billed as the Marketeer,Meaden clearly understands the relevance of
together they both form a dream team businesstaking swift action to avoid the two pitfalls of
partnership.expense and exhaustion.
Any entrepreneur entering the Dragons' Den (DD)Duncan Bannatyne and his sometimes investment
will find added value in the business growthpartner James Caan and Peter Jones all clearly
secrets harboured by Deborah Meaden and Theounderstand the importance of acting fast when a
Paphitis. It is their combined skill, experience andlucrative business opportunity presents itself. Avid
business growth secrets that can really turboviewers will be glued to their TV sets watching
charge the aspiring entrepreneurs business intothe new series of DD 2010 for the next tranche
fast long term sustainable business growth.of business opportunities.
Enter the Dragons' Den, where Theo PaphitisDeborah Meaden Art Of War Business Strategy
& Deborah Meaden have established an#3: Remove Emotion From Strategy
unwritten investment partnership alliance to wardWhen you study previous episodes of DD TV and
off Peter Jones & the other strategicthe individual reactions from Theo Paphitis, Duncan
partnership alliance of Duncan Bannatyne &Bannatyne, Peter Jones, Deborah Meaden and
James Caan.James Caan, it is clear that Deborah Meaden has
DD TV provides all business owners with an arraymastered the art of removing emotion from
of business growth secrets. If you want to growstrategy.
your business then don't miss the new DD 2010Deborah Meaden attributes her hard work ethic to
series 8.having a resourceful mother who taught her that
Any master of Sun Tzu's Art of War strategiesto be successful, you have to do whatever it
will recognise the following traits adopted by Theotakes.
Paphitis and Deborah Meaden in the DD TV series.One of the best ways to understand how to
Theo Paphitis Art Of War Business Strategy #1:remove emotion, is how Deborah Meaden has no
Know Your Environmenttime for self pity. She has no time for this. Her
Theo Paphitis is a master of this strategy, as it'sbelief is you should just get on with your business
clear on the DD that he knows his businessand do it, because no one else is going to do it
environment inside out.for you.
Like Sun Tzu, Theo Paphitis is big on strategyEnter The New Dragon: Deborah Meaden Profile
meetings for his senior managers and directors.Since her first appearance in third series of the
He is on record in one of the DD books that heDD, Deborah Meaden has become a very popular
likes to whisk his senior business people awaymember and favourite of The DD TV series.
twice a year to plan and manage their businessOver 18,100 people search for the name Deborah
development strategy.Meaden every month, and a further 880 search
Theo Paphitis Art Of War Business Strategy #2:for the key phrase Deborah Meaden Dragons
Control The GameDen, every month on Google.
Although Theo Paphitis and Deborah Meaden haveConsidering Google is only one of several major
partnered up on some DD investments, Theo issearch engines online this offers a clear indication
very comfortable, and very successful in fundingof Deborah Meaden's popularity.
investments on his own. He achieves his high levelThose in the business world with an interest in
of success by controlling the game.start up ventures will look to the new series of
In reality the DD TV series is about controlling theDD 2010 in eager anticipation. The BBC has
game. In fact much of the TV entertainmentmanaged to fuse together a superb blend of
derives from watching the Dragons and thebusiness and real life TV drama. In just the same
entrepreneurs fighting to control the game.way as Simon Cowell's X Factor derives a huge
Theo Paphitis Art Of War Business Strategy #3:audience following for the absolutely terrible
Run With Opportunitiesperformers, so does the DD.
Collectively Theo Paphitis and Deborah MeadenTV critics have referred to some unsuccessful
are very adept at running with opportunities butentrepreneurs in the Dragons' Den as 'Car Crash
Theo Paphitis is particularly astute at identifyingTV.' However in reality, one should consider this
opportunities which will reap rewards from hisan excellent platform for learning how to apply for
business growth secrets.investment. I've watched many episodes from
In the DD Theo Paphitis understands that chancethe shows seven previous series, and I've learnt
favours the prepared mind.something from just about most of those pitching
Enter The New Dragon: Theo Paphitis Profilefor investment.