| Stop! Before you open your coffee shop ask | | | | amount of your time and money into your new |
| yourself one question: | | | | business and you really won't want it to fail. Put |
| What's the one thing that will make your shop a | | | | aside as much time as possible to find the best |
| money spinner? | | | | position for your shop. Take a clipboard and stand |
| The answer is very simple - location, location, | | | | outside a popular coffee shop - count how many |
| location. But many people overlook this starting | | | | people walk past the shop and how many stop |
| point. They look for a shop that will cost them | | | | for a coffee. Do this at different times of the |
| the least rent and tell themselves that their shop | | | | day, and different days of the week. Take a note |
| will be run so well that people will flock to it. But | | | | of the nearby shops that are attracting shoppers |
| remember, consumers are fickle! And lazy! If your | | | | - you need your coffee shop to be convenient |
| shop is not in the right place, whatever you do | | | | for people who "shop til they drop" and then need |
| and whatever you offer, your business will be | | | | refreshment. |
| limited by its location. | | | | The crucial matter of finding the best location for |
| So, don't commit yourself to any premises until | | | | your shop is covered in depth in Chapter 1 of |
| you know how many people will pass by your | | | | How to Set Up a Coffee Shop. |
| shop each day. You will be investing a huge | | | | |