| Most of us want to get over the difficult phase of | | | | Consumer dissonance is the key element that |
| starting up a business and opt taking up 'buying' as | | | | forces someone to sell a business. This means |
| an option. However buying a business is not | | | | the existing clientele is unhappy about the services |
| necessarily a very good idea as compared to a | | | | being offered. Also, the clientele has already |
| start-up. A business that already exists is deemed | | | | decided to shun this facility/business hence the |
| established and not saleable since, it's perceived to | | | | business and the owner are blacklisted in the |
| profit making, but if the owner wants to sell, then | | | | locality. Based on these demographics, it is not |
| it means there is little income being generated by | | | | bad to develop cold feet and decide not to |
| the business. | | | | venture in buying a business. |
| In fact, buying a business is dogged by | | | | However, unless it's a friends business and you |
| controversy. I have had experience in cyber | | | | have an idea of what the turn over was, plus the |
| cafes. I made a mistake of buying one and I | | | | reasons why your friend wants to sell this |
| regretted the decision though later on I turned | | | | business, then you need not develop cold feet. |
| the business into an office for managing other | | | | You can buy this business. However, do not |
| similar businesses. The first question you should | | | | invest in buying a business if you have no idea |
| ask yourself when bidding for a business is 'why is | | | | why it's being sold and what its clientele feels |
| the owner selling the business? | | | | about it. |