Breakthrough in the Chinese toy industry dilemma

China's toy industry, toy industry, or the original,can hardly protect themselves, but they are
but the market has undergone enormousoften hostile to the Chinese toy companies hide
changes. By the worldwide financial crisis, has beenthe situation, suddenly increased purchases, when
to Europe and the United States market as thethe goods to the country, after delivery of the
main export destination of the situation will begoods from the customs business suddenly
broken.declared bankruptcy. In China, toy companies do
10 15, the world's largest toy manufacturingnot give priority to the repayment of the results
enterprises Smart Union Group, the closure ofa great loss. Fortunately, many Chinese
two toy factories were affected by the financialToy Exports Enterprises have realized the risks,
crisis the industry as a real economic collapse ofChen Shu said: "would rather not do this business,
China's first case.we do not credit, no credit and killed." Obviously,
Present, the Chinese toy industry, if there is athose adverse foreign trade enterprises in China,
close down? Substantial reduction in export orderstoy companies have left their bitter mouth taste.
the case, Toy Company How to develop new"Toy companies are now very low profit, once
markets help themselves over thethe malicious debt, possible loss of profits a year,
winter?dilemma Shrinking export orders 11money chain is broken, the closure of the direct
afternoon of 1, Wenzhou, Zhejiang, a private toyclosed."
company boss Chen trees suffering in train hardExport costs increased by 1 / 4
seat compartment 27 hours later, out of theA long time, Europe and the United States is
Beijing Railway Station directly toward the BeijingChina's toy tradition, the most important export
International Toy City. His purpose is tomarket, but this year, the European Union, the
investigate the north in Beijing and other cities inUnited States, Japan, 40 countries or territories
the toy market, looking at the provincial levelhave introduced new security environmental
Proxy Business, or directly to establish direct salesstandards. In August, "the U.S. Consumer Product
stores.Safety Improvement Act," formally promulgated,
Chen tree toy factory 10 people from threethe lead content in toys and phthalates levels
years ago, to today's nearly 100 people, it canwere strict rules, almost to achieve "zero
only count in the local SMEs. At this time eachcontent."
year is the busiest time of the factory, becauseThe implementation of the EU next spring, the
of the need for foreign customers to produce a"new toy safety directive", including the prohibition
toy and Christmas-related, but this year he isof the use of all the toys in the allergic
worried for the market. "Compared with lastsubstances, and any carcinogenic, mutagenic or
year, in September, October from Europe andharmful material of human fertility, only a very
the United States in order to reduce the Liusmall number of substances to be exempted.
Cheng, companies are saving, for the early rideChen tree, in fact, China's 3C compulsory
out the storm."certification standards already on the export of
Chen tree that is located in his county, in the lasttoys through a rigorous certification, but the new
two three months, there are already some 50standard for Europe and the United States to the
people start small businesses cut toys, cut-offChinese toy exporters had to repeat the
even close closure.certification process to go, thus the costs incurred
Increased risk of capital return In previous Fair,borne by export manufacturers, export costs
the Commerce Department officials had said:should increase by almost 25%.
distribution of toys, some foreign businessmen