| Dear Forward-Thinking Acupuncturist, | | | | market certain elements of your acupuncture |
| Have you ever heard of that old saying... | | | | business to your target market. |
| "Those who fail to plan, plan to fail." | | | | The secret to a successful marketing plan, is |
| You've heard this before, right? | | | | identifying exactly how you will take a prospective |
| The reason I ask is because many acupuncture | | | | patient and turn them into a paying patient. |
| business owners, I talk with are a little bit | | | | By mapping out this plan, you won't just see a |
| frustrated with the declining sales and profits that | | | | higher return on your investment for your |
| are going on in their business, yet they feel like | | | | marketing dollars, but you'll also be able to identify |
| they have no control over helping their situations. | | | | where the "profit leaks" in your marketing are, |
| Now, when I ask them about what the marketing | | | | and stop them... |
| plan for their acupuncture clinic is they give me a | | | | This results in less wasted marketing, and |
| blank face and can't answer. | | | | increased business profits! |
| Can you see the issue here? | | | | That's the simple version of creating a marketing |
| By creating a solid marketing strategy for your | | | | plan, but I'm sure you get the idea. By creating |
| acupuncture business, and writing it down into a | | | | and implementing a written marketing plan, you'll |
| structured system for increasing sales, and | | | | be far ahead of your competition who isn't. |
| profits, there is an almost immediate result as far | | | | These plans should also be created for any |
| as improving profits for your acupuncture | | | | marketing campaigns, advertisements, events, |
| business. | | | | etc. to identify (PRIOR to all the marketing) what |
| What is a marketing plan exactly? | | | | steps you plan to transition any leads generated |
| Basically it's a written out blueprint of what | | | | into paying patients. |
| methods and steps will be used to promote and | | | | |