| Not All Custom Business Signs Work | | | | contrast in color to make people off the street |
| Imagine two businesses that sell the same | | | | pay that much attention to it. The letters are too |
| product - let's say computers - and say they are | | | | small to read while driving. There are no graphics |
| fairly close to each other in proximity. The | | | | to place themselves in people's memories. The |
| computers stocked in both stores are current and | | | | owner may have been thinking that because he |
| of the same brands. The employees of both | | | | or she is selling computers, a no-frills business tool, |
| businesses are knowledgeable and helpful. And | | | | then a no-frills business sign was needed to |
| both stores offer good customer support. One | | | | accurately represent the store's professionalism. |
| store has a custom business sign that has a | | | | But you can still have a professional custom |
| sterile look to it - a white background with gray | | | | business sign that incorporates interesting visual |
| lettering stating the name of the business. There | | | | points by adding a little bit of color, contrast, and |
| are no graphics, and though it is visible from the | | | | graphics. |
| street, the print on this custom business sign is | | | | Even a popular national computer store uses |
| only around 6" in height. | | | | white lettering on a silver-gray background, which |
| The other store has a custom business sign with | | | | may not be too colorful, but it is still an ingenious |
| a brightly colored background - say, lime green - | | | | custom business sign. White graphics stand out on |
| with light colors used for the lettering and | | | | the gray background, and the company's simple |
| graphics, maybe white and yellow. This custom | | | | logo - a piece of fruit - has become so iconic, that |
| business sign also includes a logo, identifying the | | | | it is all that is needed to communicate with |
| store as a brand, even if it is an independently | | | | customers. No text is even necessary. So while |
| owned local business. The lettering is also large, | | | | you may not be the owner of a national business |
| with at least 10" in height for each letter. Of | | | | with such instantly recognizable branding, your |
| course, this custom business sign can be seen | | | | business can be well known locally by using the |
| from the street, also. | | | | same advertising tricks in your custom business |
| Though the product and services in each building | | | | signage. |
| are the same, and the convenience in location of | | | | A Good Custom Business Sign Costs Virtually The |
| each store is also approximately the same, which | | | | Same As A Poor Custom Business Sign |
| one do you think gets more phone calls and | | | | Modern sign making utilizes technology that makes |
| walk-in customers? Why is that? | | | | printing images, colors, and even digital |
| Custom Business Signs Work Where Word Of | | | | photographs, simple and affordable thanks to full |
| Mouth Fails | | | | color digital printing. You may choose a bold, legible |
| Because both computer businesses offer | | | | font, large letters (at least 10" is recommended |
| something good for customers, the store with | | | | for optimal visibility by most sign professionals), a |
| the gray and white sign probably holds its own | | | | logo, and colors, and the price of your custom |
| due to the positive experiences of former | | | | business sign will not vary that much from the |
| customers and word of mouth based on these | | | | custom sign that uses fewer of these options. It |
| satisfied customers. However, the same goes for | | | | is the material and labor that goes into a creating |
| the other business with the more dynamic | | | | your custom business sign that makes prices |
| custom business sign. So, who comes out ahead? | | | | variable; so once you choose the type and size |
| Think of how much more business the first store | | | | custom business sign that you need, don't 'cheap |
| could draw simply by making its entrance appear | | | | out' on the design. Opting for less on your custom |
| more inviting. Word of mouth doesn't always | | | | business sign could actually cost you more in |
| reach everybody, thus is not dependable. If | | | | overlooked business in the future. |
| people drive by your business on a regular basis, | | | | A Tale Of A Successful Custom Business Sign |
| then they might not need those services that | | | | Make your custom business sign work for you by |
| day, but when they do, they'll most likely use the | | | | including bright, contrasting colors, visible text, and |
| business whose custom business sign makes the | | | | a memorable graphic in its design. Once people |
| prospective client take notice and remember. | | | | notice your custom business sign, they will |
| There's nothing wrong with the first store's | | | | continue to notice it. And once they are |
| custom business sign except that it's not working | | | | accustomed to your business sign, they are likely |
| for the business owners the way it should. | | | | to use your business in the future. Remember - |
| Compared to the green, yellow, and white custom | | | | the first step to owning a successful business is |
| business sign, the gray and white business sign | | | | to own a successful custom business sign. |
| fades into the landscape. There is not enough | | | | |