| Your prospects are being bombarded by flyers | | | | Quirky Brochure Idea #2: Make it a Keeper |
| and brochures on a daily basis. Why should they | | | | If you put useful, evergreen information in your |
| make the time to read yours when it looks just | | | | brochure, you transform it into a "keeper" i.e. |
| like everyone else's? So how can you differentiate | | | | something that people will keep, refer to often |
| your company and persuade people to read your | | | | and possibly pass on to other people. |
| brochure? Consider the following left-of-center | | | | If you're selling surfboards and equipment you |
| ideas: | | | | could include a local tide chart. If you're a |
| Quirky Brochure Idea #1: Make it a Magazine | | | | housepainter you can provide advice on color |
| People love magazines. Especially when they're | | | | schemes or the best paint to use. If you're selling |
| filled with all sorts of useful and entertaining | | | | skincare products you can give advice on how to |
| information. So why not make your next | | | | get rid of acne, dry skin and wrinkles. Other |
| brochure into a mini magazine? | | | | keeper ideas include calendars, posters, puzzles |
| As well as all the usual information you would | | | | and playing cards. |
| include, you can add some articles. What do you | | | | Quirky Brochure Idea #3: Make it an Interesting |
| write about? How about articles that demonstrate | | | | Shape |
| how your company's products help solve your | | | | Who says your brochure has to be a rectangle. |
| prospect's problems. | | | | Using your imagination when designing your |
| A magazine-style brochure builds the bridge of | | | | brochure can produce excellent results. Unusual |
| trust and interest between you and your | | | | brochure shapes catch the eye and demand |
| prospects. From your perspective, prospects are | | | | attention. For example, a cafe could print their |
| turning to your expertise and seeing your | | | | takeaway menu in the shape of a sandwich. Tall |
| company name over and over again - at their | | | | and slim multi-panel brochures, over-sized business |
| convenience. Which means they're giving you their | | | | cards, mini-brochures printed on bookmarks... the |
| full attention. | | | | options are endless. |